Produced and presented in partnership with the Weitzman National Museum of American Jewish History, “Suiting the Sound: Jewish Rodeo Tailors of Country Music,” recorded on January 25, 2022, explores the emergence of the unique “rhinestone cowboy” look in the 1940s and 1950s, largely from the tailor shops of Eastern European Jewish immigrants Bernard “Rodeo Ben” Lichtenstein, Nathan Turk, and Nudie Cohn.

This episode of the Museum’s “Live at the Hall” series complements the Country Music Hall of Fame and Museum’s online exhibition “Suiting the Sound: The Rodeo Tailors Who Made Country Stars Shine Brighter,” an examination of the Western-wear designers whose couture fashions helped create an indelible image for country music.

Contributing to “Suiting the Sound: Jewish Rodeo Tailors of Country Music” are the Weitzman National Museum of American Jewish History's Josh Perelman, Ph.D., and Dan Samuels (chief curator, director of exhibitions and interpretation and director of public Programs, respectively), musician Ray Benson, and Mick Buck, curatorial director at the Country Music Hall of Fame and Museum. Benson, a founding member of the Grammy-award winning Western swing group Asleep at the Wheel, performs live.

FOR MORE

Access the online exhibition “Suiting the Sound: The Rodeo Tailors Who Made Country Stars Shine Brighter”: https://countrymusichalloffame.org/exhibit/suiting-the-sound/

Explore the Museum’s public programming: https://countrymusichalloffame.org/plan-your-visit/exhibits-activities/public-programs/

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